Author: Paul Godden – Communications Director, Two Patch Pirates
Just a couple of speakers for this particular meetup but interesting never the less.
Chris Chowen provided the introductions
The first speaker was Albert Millis speaking for Virtual Umbrella
Virtual Umbrella are a Marketing, Consultancy and Events company. Albert described them as a fast growing company, currently with seven staff. Albert suggested he had personally introduced fifty thousand people to VR over the past three years! The company has worked with Makereal on their marketing and events (among others). Albert had some useful statistics to share and the ones that jumped out at me were sixty seven percent of people haven’t yet tried a VR headset, forty one percent of adults are interested in trying one, forty seven percent of British people who own VR headsets are aged eighteen to thirty five.
Albert outlined the key markets for VR as Real Estate, Retail, Military/Defence and Gaming. He suggested there is a lot of money available if what you’re working on has a possible military use. It was his feeling that new audiences for VR are starting to come. He also said VR demos are the way to go!
Next up was Jack Maddalena speaking on behalf of VR Craftworks
VR Craftworks are an immersive agency based in Brighton. They developed Orbulus which I won’t write about here but you can find out more on the VR Craftworks website. Jack discussed an Audi ad using a QRcode at the end which enabled Audi to demo their car in peoples homes. He felt VR Craftworks were not interested in high end VR as “No one has that”. Seemed more interested in mobile based VR although he felt that it was still not that accessible. He says that VR marketing works. Suggested four million mobile phones are AR accessible and that number rises for VR. Jack also mentioned they develop their own software. He finished by discussing 5G which he considers is important for his immersive market and suggested this would “Open the gates to marketing”.
A useful event, interesting to see the use of XR in a marketing context. Also interesting to have a little chat with various people before and afterwards. Special mention to the guy who tried walking the plank (in VR) at the end, very funny to watch, happy not to do it myself!